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1955-1985 Youth & Apple's early years
1 Apr 1976
Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Wayne
Spring 1976
Steve and Woz start assembling Apple I computers in the Jobses’ garage, and sell them to computer hobbyists, including 50 for the Byte Shop
Feb 1982
A portrait of Steve Jobs ends up on the cover of Time Magazine, under the title ‘Striking it Rich’.
8 Apr 1983
PepsiCo CEO John Sculley becomes Apple’s CEO after having been wooed by Steve Jobs for several months
17 Sep 1985
Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple.
1986-1996 NeXT Pixar & wilderness
30 Jan 1986
Jobs buys the computer division of George Lucas’ ILM for $10 million and incorporates it as Pixar.
18 Mar 1991
Steve Jobs marries Laurene Powell in Yosemite under the blessing of Steve’s old zen guru Kobin Chino. Laurene is already pregnant
Early 1996
Steve Jobs negotiates a breakthrough deal between Pixar and Disney with its CEO Michael Eisner. The deal includes landmark rights for a studio, such as equal billing
1997-2004 Rebuilding Apple
Jul 1997
Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple
6 Aug 1997
Steve Jobs introduces Apple’s new board of directors and a truce with Microsoft at Macworld Boston
Fall 1997
Apple starts its ‘Think Different’ campaign to restore its damaged brand image. The new slogan will quickly enter popular culture and define the company for the next five years
28 Apr 2003
Apple opens the revolutionary online iTunes Music Store in the US, after negotiating landmark deals with all major music labels
30 May 2003
Opening day of Finding Nemo, Pixar’s first Best Animated Feature Academy Award winner
23 Jun 2003
Steve Jobs unveils the Power Mac G5, the world’s fastest computer, at WWDC
Fall 2003
Steve Jobs is diagnosed with pancreatic cancer, but stubbornly refuses any modern medical treatment for months. He tries alternative diets instead
6 Jan 2004
Steve unveils the iPod mini and the iLife suite at Macworld. The iPod mini will soon become the world’s best-selling MP3 player and truly establish Apple as a consumer electronics powerhouse
Aug 2004
Steve Jobs finally has his pancreatic tumor removed by surgery
2005-2011 The Big Apple
12 Jun 2005
Steve Jobs makes a memorable commencement speech at Stanford University. History will remember its closing remarks, Steve’s advice to the young students:
‘Stay hungry, stay foolish’
24 Jan 2006
The Walt Disney Company acquires Pixar for $7.4 billion. Pixar’s largest shareholder Steve Jobs joins the Disney board while Ed Catmull becomes president of the Walt Disney Animation Studios, and John Lasseter its chief creative officer
9 Jan 2007
In his most memorable keynote presentation ever, at Macworld 2007, Steve Jobs introduces iPhone and its revolutionary touch-screen interface.
15 Jan 2008
At Macworld 2008, Steve Jobs introduces MacBook Air, with the tagline ‘the world’s thinnest notebook’. Three years later, it will come to redefine all of Apple’s notebook product line
Apr 2009
Steve receives a liver transplant at the Methodist University Hospital in Memphis, Tennessee. He was weeks away from dying when he got the surgery
27 Jan 2010
After months of wild rumors, Steve Jobs unveils iPad, ‘the biggest thing Apple’s ever done’. The tablet runs the same operating system as iPhone